1. Never apologize for being human. Once you do, you’re no longer human – you’re a cyborg.
2. Never apologize for saying how you feel. That’s like saying sorry for being real.
3. Never apologize for expressing yourself. That’s the full, free expression of your truth. Don’t ever say you’re sorry for that.
4. Never apologize for speaking your mind. Honesty makes people uncomfortable. Good! Comfortable people rarely take action.
5. Never apologize for telling the truth. You’re doing people a favor. Especially yourself. Lack of honesty is the single source of the entire world’s stress.
6. Never apologize for your boundaries. They are limits that promote integrity. And if you don’t set them for yourself, others will set them for you.
7. Never apologize for asking for what you need. The answer to every question you DON’T ask is always no.
8. Never apologize for passionately going for what you want. Stop kidding yourself about the things that you “need.” It’s all about what you WANT. And there’s nothing wrong with wanting.
9. Never apologize for looking out for yourself. Self-preservation is a primary driver of human behavior. It’s how we’re wired.
10. Never apologize for making a decision from the heart. Remember: It’s not THE truth – it’s YOUR truth.
11. Never apologize for asserting yourself. The word "assert" comes from the Latinasserere, which means, "to claim, maintain or affirm". And that’s exactly what you’re entitled to: Your opinion. Your belief. Your say. Let nobody take it away from you.
12. Never apologize for what’s important to you. If you do, then it’s probably not that important to you. And it certainly won’t be the important to anyone else!
13. Never apologize for asking questions. When you stop asking questions, you don’t just run out of answers – you run out of hope.
14. Never apologize for demanding respect. If you’ve demonstrated that you deserve respect by giving it to others first, you’re good to go.
15. Never apologize for being passionate. Unless you’re passionate about stabbing strangers with broken Coke bottles. Yikes!
16. Never apologize for getting something off your chest. That which you suppress will find a home in your body. And then it will trash the place. Sure, getting something off your chest may temporarily hurt someone’s feelings; however, NOT getting something off your chest is certain to harm your health, whether emotionally, mentally or physically. Think about it. Which is more important? Which is long-term? Which is more detrimental? Which is harder?
17. Never apologize for voicing a reasonable complaint. When everyone assumes somebody is going to say something, nobody says anything. It’s called diffusion of involvement, and it’s the murderer of the collective voice of man. Don’t feel bad for complaining.
18. Never apologize for your fundamental values. That’s who you are. At your core. Your personhood. Your foundation. That’d be like a cayenne paper saying sorry for being spicy. Not cool.
19. Never apologize for your inherent value. You worked very hard to establish it. Stand up, speak up and sell the hell out of yourself. People who see you are worth it will stick by your side. Those who don’t will take their currency elsewhere. It will be their loss, not yours!
20. Never apologize for giving it your best shot. Do the best you can with what you have at that moment. Just because you might be able to do better tomorrow, doesn’t mean that what you did today is total rubbish. This ties back into #1!
Rinse and repeat...
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